Press Kit
Brand assets, guidelines, and resources for media coverage
About Long Island Today
Boilerplate
Long Island Today (LIT) is a digital media publication dedicated to celebrating the best of Long Island. Founded in 2024, LIT delivers daily positive news, curated event guides, restaurant reviews, and community stories to readers across Nassau and Suffolk counties.
With a focus on what makes Long Island special, LIT connects residents with local businesses, events, and the stories that bring our community together. Our weekly Weekend Guide newsletter helps thousands of Long Islanders discover new experiences every week.
LIT is available online at www.litlongisland.com and on social media @LongIslandToday.
Logo Downloads
Our logo is available in multiple formats. Please use the appropriate version based on your background.
Primary Logo
Full color logo on light backgrounds
White Logo
For use on dark backgrounds
On Primary
White logo on brand orange
Download Complete Brand Package
All logos, icons, and brand assets in one ZIP file
Color Palette
Our brand colors reflect warmth, energy, and Long Island's sunny spirit.
Typography
We use Inter, a modern sans-serif typeface optimized for screens.
Usage Guidelines
Please follow these guidelines when using our brand assets.
- Use official logos from this press kit
- Maintain clear space around the logo
- Use on solid backgrounds with good contrast
- Link to www.litlongisland.com when mentioning LIT
- Use "Long Island Today" or "LIT" in editorial
- Contact us for high-resolution assets
- Alter, rotate, or distort the logo
- Change the logo colors
- Add effects like shadows or outlines
- Place logo on busy or low-contrast backgrounds
- Use the logo to imply endorsement without permission
- Recreate the logo with different fonts
Media Inquiries
For press inquiries, interview requests, or additional assets, please reach out to our team.